Every AI release, filtered for your business. We keep up with AI so you don't have to, and tell you what's worth doing, with a straight verdict on each.
One call about your business
You tell us how the business runs and the numbers you want to move.
Discover what AI can do in your business ↓Your first month, free
Your first report, written for your business. If it isn't worth paying for, you stop there.
No payment details to start.
AI development is speeding up, and the tools are getting better and easier to use inside a business like yours. There's real value in it now. Working out which tools fit your business, and what they would cost, is a job in itself, and it shouldn't have to be yours.
New models, new tools and new AI features in software you already pay for. Something that wasn't worth it in the spring can be worth it by the autumn.
Your software suppliers are adding AI to everything and charging extra for it. Some of it is worth the money. Some of it does what your team already does in ten minutes.
Your team is probably using free AI tools already, sometimes with customer details pasted in. Nobody has said what's allowed, or where that data ends up.
These are jobs AI already does well in businesses like yours. Pick an area to see what's possible.
Phones and enquiries
Customer experience
Money and admin
Operations and field work
Compliance
Marketing and content
Reports and decisions
Your day
Your own AI
You won't need all of it. The scope call and your report show which of these are worth it for your business, and in what order.
Find out with a free monthFrom Advisory up, you get regular calls with the person who writes your report. That's where the report turns into decisions: what to switch on, what to stop paying for, and what to keep in-house.
Often, yes. New models arrive and prices change every month, and the one you started with is often no longer the best value. We check what you use against what's available now, and tell you when switching would cost less or do the job better.
Every AI tool sends your words somewhere. We find out where, who can read them and whether they are used to train someone else's model, then fix what needs fixing. That is AI sovereignty in practice: knowing where your data goes, and choosing.
More often than a year ago. Open models that fit on one office machine or a UK-hosted server now handle plenty of everyday work: drafting, summarising, reading documents. We tell you which of your jobs could run on kit you control, what it would cost, and when it isn't worth the bother.
It's easy to pay for AI twice: a chatbot subscription here, an add-on in your email there, both doing the same job. We go through what you pay for, what actually gets used, and what would do the job better for less.
Prices rise, models get retired and terms change, sometimes at a month's notice. We plan for it: no supplier you can't walk away from, and a fallback for anything the business relies on.
Your team is probably using AI already. We help you decide what's approved, what must never be pasted in and who to ask, then put it on one page people will actually read.
A newsletter is written for everyone. Your report starts from your KPIs and the way you work, and leaves out everything that doesn't touch them.
A scope call at the start: the numbers you're measured on, the software you run, the jobs that eat the most time, and the data that can't leave the building. That becomes your profile, and it changes when the business does.
New models, open and paid. New tools. AI arriving in software you already use. Price changes, and changes to the rules on using AI in the UK. All of it checked against your profile.
Each one in plain English, with what it would cost, what it would replace, and a verdict. Ignore is a verdict too: it's how you avoid paying for the wrong thing.
Worth doing now. We say how, and what it costs.
Worth a small trial before you commit.
Not yet. We'll tell you when that changes.
Not for you, whatever the sales email says.
Your verdicts
Every release that touches your business, rated act, try, watch or ignore, with the reason in a sentence.
Cost against your KPIs
What each one would cost, and what it could save, measured against the numbers you run the business on.
Already paid for
AI features arriving in software you already pay for, and whether they're worth switching on.
Cheaper or better models
When something beats what you use on price or quality, and what switching would take.
Your data
Changes to where your tools send your data, or to the terms they run on.
The rules
Changes to UK rules on using AI, in plain English, and whether they touch you.
How to set it upFrom Advisory
Setup steps and rough costs for everything rated act or try.
Our recommendationIn-house
A written recommendation for every act item, checked against your setup.
Every tier starts with the monthly report. Going up adds detail to the report, time with the person who writes it, and help putting it to work.
Know what matters, without the reading.
£149 a monthFirst month free
What's included
The report, and someone to ask.
£495 a monthFirst month free
Everything in Briefing, plus
AI on your own terms, with help getting there.
From £995 a monthFirst month free
Everything in Advisory, plus
First month free on every tier. After that it's month to month: move up or down at the start of any month, or stop with a month's notice.
| Included | Briefing | Advisory | In-house |
|---|---|---|---|
| The monthly report | Verdicts and costs | Plus setup steps | Plus written advice |
| Calls with the person who writes it | Scope call | Monthly | Fortnightly |
| Questions between calls | Not included | Same working day, by email | Within the hour, by phone or chat |
| AI tools and spend review | Not included | Quarterly | Monthly |
| Sovereignty plan | Not included | Not included | Included |
| Private model trial | Not included | Not included | Included |
| Supplier data checks | Not included | Not included | Included |
| Team AI policy | Not included | Not included | Included |
We don't resell AI tools or take a cut from anyone we recommend. If we say something is worth buying, it's because it's worth it to you.
If we can't explain it in plain English, it doesn't go in your report.
Plenty of months the right answer is to change nothing. Your report will say so, and so will we.
No. A newsletter is written for everyone who signs up. Your report starts from your KPIs, the software you run and the work you do, and leaves out everything that doesn't touch them. Two firms on the same tier get two different reports.
It's mainly for businesses that aren't. If someone on your team follows AI full time, you may not need us. If nobody does, that's the job we take on: reading all of it, and turning the few things that matter into plain English and a clear next step.
Three things. Knowing where your data goes when anyone in the business uses AI, and who can read it. Not leaning on one supplier so hard that a price rise or a change of terms leaves you stuck. And, where it makes sense, running some of the work on machines you control, in your office or on UK hosting. You don't have to do all three, but you should know where you stand on each.
Probably not, and never without a reason. Most firms get a long way with tools they already pay for. Where running a model yourself does make sense, we trial it on your own work first and tell you what it would cost before you spend anything.
Yes. For most businesses that means connecting a model to your own documents and records, so its answers come from your material and show where they came from, and sometimes tuning one on your past work so it writes the way you do. Training a model from scratch is rarely worth it at your size, and we will say so. Where your data is sensitive it can run on your own kit or UK hosting. It is scoped and priced like any other build, separately from the retainer.
Pick a tier and fill in a short form: your name, the business and how to reach you. We check it's a real business, then book a scope call to learn your KPIs and how the business runs: the software you use, the jobs that eat the most time, and anything that must never leave the building. That becomes your profile, and your first report follows at the start of the next month, free.
There isn't one, but there is a check. Every report is real work, so we confirm you're a real, trading business before we book the scope call. After the first month you pick a tier, or stop there and owe nothing.
Yes. It's month to month. Move up or down at the start of any month, or stop with a month's notice. The reports you've had are yours to keep.
The same person. OFO is a three-person studio, so there is no account manager in between: whoever reads the month's releases and writes your report is who you talk to.
Yes, it's our day job: OFO builds bespoke operations software for UK businesses. If something in your report is worth building, we scope it like any other build, free and at a fixed price, and it is priced separately from the retainer.
Tell us about your business. We check it's a real business, book a scope call to learn your KPIs and how it runs, and write your first month's report for free. There are no payment details to give and nothing to cancel. If the honest answer is that you don't need us yet, we'll say so.