Cookie notice.

Last updated 19 September 2026

What we use

This site counts its visitors with Vercel Web Analytics, the measurement tool built into Vercel, the company that hosts the site. It sets no cookies, and it doesn't save anything else in your browser either. No advertising cookies, no cross-site tracking, no third-party pixels.

The small script that does the counting is served from this site's own address and reports back to it, and from there to Vercel. Nothing goes to an advertising network.

How visits are counted without a cookie

Instead of a cookie, Vercel works out a scrambled one-way code (a hash) from each incoming request, so that someone reading three pages counts as one visitor rather than three. That code resets every day, so it can't connect your visits from one day to the next, or your visit here to any other website. Vercel throws it away after 24 hours.

What is measured

For each page view, Vercel records:

• which page was viewed, and when
• the page or site that sent you here, if your browser passes that on
• some of the tags in the link you followed, such as ?ref=linkedin
• your approximate location: country, region and town or city
• your type of device (phone, tablet or desktop), its operating system and your browser, with version numbers

Those records are anonymous. They aren't tied to your name, your email address or your IP address, and they can't be pieced together into a history of what you do on other websites. We only ever look at the totals, which tell us things like "the case studies get read" or "most visitors are on a phone". They can't tell us who you are, and no profile of you is built or shared.

Vercel keeps the records so we can compare one month with the next. It doesn't publish a fixed date for deleting them, but as nothing in them identifies you, keeping them longer doesn't reveal anything more about you.

This measurement is done for statistical purposes: working out how the site is used in order to improve it. Under the Data (Use and Access) Act 2025, statistical measurement of this kind is exempt from the consent requirement — which is why there is no consent banner. The law still requires us to tell you it happens (this page) and to give you a simple, free way to object (below).

How to object

If your browser sends a Global Privacy Control or Do Not Track signal, your visits aren't counted at all: the site checks for the signal first and sends nothing. Many browsers have one of these as a privacy setting, and some switch it on by default. It's free, and it doesn't change what you can do on the site.

If your browser has neither, or you'd like a hand setting it up, email hello@ofogroup.co.uk and we'll talk you through it.

If this ever changes

If we ever add advertising pixels — for a Google or Meta campaign, say — the rules change and so will this site: you would see a proper consent banner where rejecting is exactly as easy as accepting, with nothing pre-ticked and nothing loading until you choose. This notice would be updated first. Until then, there is nothing to consent to.

How we handle the personal data you actively give us — forms and emails — is covered in the privacy notice.